In the time of this brand get the upper hand of, the brand already became the key of company core competition ability to make element, no matter be big company,still be small company accordingly, one of ultimate goals that portray strong brand to regard an enterprise as pursuit. How to create strong brand? The domestic and international well-known company such as group of Er of Bao Jie, Coke Cola, sea, red tower, Meng Niu, unified petrifaction gave us to deduce each classical brand is mythological. And our far east accuses a group and did not undertake in strong media in that way like other company with great quantity advertisement puts in, very few also plan is masses place the transmission activity of take delight in talking about, remain fresh in one's memory, see again and again however all at signing up for end, rank 2007 China with 5.633 billion yuan brand value the most valuable brand pop chart the 25th, become cable industry to enter selection card exclusively. So how is far east to let business news rise in value? How to use what news serves for the enterprise?
One, enterprise newspapering and business development strategic union rises.
News conduct propaganda is begun closely around the development strategy of the company, define the train of thought that business news publicizes and goal from this. Where does the business of far east extend, news publicizes a report to be about where to extend; Where does the person go, where does the friend hand in. Far east publicizes perforative “ to serve ” concept, have extremely tall politics sensitivity. Develop the strategy around the enterprise, it is much angle, mutiple level the ground spreads out conduct propaganda, the quality that ensures news is publicized, deepness. 2 it is the guiding that notices policy quality, strengthen news to publicize demand analysis of the report, look for good report cut a point, enhance reportorial specific aim. 3 it is to be strategic goal beat and breathe out, guide everybody to try hard to target direction. Through long-term practice, far east decided the principle that lets business news rise in value stage by stage, pay attention to long-term program, ensure can develop continuously.
Far east analysed social all circles and media to be nodded to the attention of the enterprise seriously, in the meantime, also analysed current news to publicize the pressure that face seriously, be like the cost pressure, pressure that ensures poor dissimilation and clarity locate, consume the pressure with behavior and flush media captiously, through organizing activity of significant news public relations, communicate with media, ensure the implementation that is company strategy goal is won first machine.

2, branch of news of scientific setting business, form reasonable, perfect newspapering mechanism.
Layout publicizes a responsible newspapering, basically have: Responsible and fixed with media contact; Responsible external the issuance of news and management; Responsible media dogs at any time to what far east reports, feedback and answer; Be in charge of publicizing the analysis of the manuscript about far east news to media regularly; The press of interior of responsible editor enterprise and the management of the local area network. To the business news equipment from personnel of course of study, far east takes seriously very. In far east, the record of formal schooling of employee of layout propaganda department is highest. Basically give priority to with Master of news, law, management.
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